Corporate Advisory Board

Garnering marketplace feedback on what marketers want to learn about and where the digital marketing education gaps are is vital to how OMI develops our products for the digital marketer. Our Corporate Advisory Board, comprised of thought leaders, authors and digital rockstars, provides valuable insights into trends in the marketplace, subject matter expertise and feedback, as well as critical review of our educational content and offerings.

 

Ekaterina Walter
Global Social Innovation Strategist, Intel

Ekaterina Walter is a Global Social Innovation Strategist at Intel. She is a recognized thought-leader in her field, a vibrant speaker, and is a regular contributor to well-known industry publications such as Mashable, Fast Company, HuffingtonPost, TheNextWeb and others. Ekaterina is a proud TEDizen. She also sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA). You can connect with her through her blog Building Social Bridges.

On the importance of education in digital marketing:

"Digital is ever-changing, fast paced, and dynamic. Arming marketers with ongoing education to continuously execute at the highest levels is an absolute must. Empowering our teams with knowledge drives the ability to innovate and engage the marketplace in new and exciting ways."

LaSandra Brill
Sr. Mgr, Global Social Media, Cisco Systems

LaSandra Brill is a social media enthusiast and marketing innovator. As Senior Manager of Global Social Media, LaSandra Brill shapes Cisco’s marketing strategy to include a mix of social media marketing techniques leveraging web 2.0 technologies. At Cisco she is known for building and executing the social media strategy of one of the top five product launches in company history and driving social innovation across Cisco.com.

On OMI Corporate Training:

"OMI training not only helped our New Social Media team accelerate our corporate wide initiative to standardize social practices; it also enabled us to createnew winning digital marketing strategies. The training was a really great turning point for us."

Simon Heseltine
Director, AOL/Huffington Post Media Group

Simon Heseltine is the Director in charge of Search Engine Optimization (SEO) at AOL Inc. In this role Simon and his team are responsible for organic search and training across all AOL andHuffington Post Media Group properties. 

In his previous position as Director of Search at a Washington D.C. based agency, Simon was responsible for developing and implementing organic search and social media strategies for companies across several industries. He also developed and delivered training programs for clients, including several large U.S. media company, to enable them to best take advantage of the opportunities available to their companies through both organic search and social media.

Simon writes a regular column for SearchEngineWatch.com on a variety of topics within the marketing industry, and has previously written for other industry sites.Simon is a frequent speaker at conferences in the US & UK, such as Search Engine Strategies, Search Marketing Expo, & others, on topics ranging from SEO to Social Media to Reputation Management. He also teaches SEO at Georgetown University in Washington D.C. as part of their Digital Media Management program. Simon has a BA (Hons) from the University of Humberside, and a Masters in IT from Virginia Tech.

On the importance of education in digital marketing:

"Education in Digital Marketing is vitally important to our organization. All new hires at The Huffington Post go through an intensive series of educational sessions in their first week on the job that sets them up for success. Without that level of training, and the follow up sessions, the sites would not have been able to hit the levels that they have so far, or the levels that they'll hit in the future."

Todd Wilms
Sr. Director, Social Media Audience Marketing, SAP

Todd Wilms is founding member of the SAP Social Media Audience Team, helping SAP's 47 solutions and 20 industries reach their appropriate audiences through social media marketing. The team is responsible for developing the strategy, helping to execute the program, and then developing repeatable processes to help other teams be more successful. A 20 year marketer, he has held executive product and marketing leadership roles with some of the world's best known brands like eBay/PayPal, Citrix, PeopleSoft, and agency George P. Johnson. He is an avid writer and blogs on Forbes, his team blog socialb2p.com, and The Social Media Examiner. He is married with two little boys and lives in the Bay Area.

On the importance of education in digital marketing:

"Education is the centerpiece for building sustainable programs within your enterprise, with the ultimate goal of make social a permanent change in your organization – on a cultural level. Whether you consider yourself to be digital native or not- a social sophisticate or not – training and education are essential to transforming your workforce."

 

Linda Gharib
SVP, Digital Marketing, Citi

Linda Gharib is Senior Vice President of Digital Marketing for Citi’s Global Consumer Marketing & Internet division where she leads several customer acquisition, competitive intelligence and marketing integration initiatives. Prior to joining Citi, Linda spent nearly five years at Microsoft where she held various digital media roles partnering with brands such as P&G, Kraft, Bank of America, and Lowe’s. Earlier in her career, Linda led the Marketing and Investor Relations department of a leading law firm specializing in securities and antitrust litigation. Linda is also an Adjunct Professor of Internet Marketing & Global Business with experiencing teaching graduate students in New York and Singapore. She serves as the 212 NY Interactive Advertising Club professional development committee co-chair, member of the Association of National Advertisers Digital Marketing committee and sits on the CMO Council Advisory Board. She holds a BA from Hunter College, an MBA from the Zicklin School of Business and studied International Marketing at the Thunderbird School of Global Management in Switzerland. Linda is passionate about mentoring the next generation of marketers and is the recipient of the 2012 Direct Marketing Educational Foundation Rising Star Award.

On the importance of education in digital marketing:

"Education in Digital Marketing is critically important due to the rapidly changing technologies and platforms that influence consumer behavior. Marketers need to be in constant learning mode to ensure that they are keeping up with their customers’ expectations and delivering the integrated experiences that their customers expect of their brands."

Kevin Espinosa
Social Media Marketing Manager, Caterpillar Inc.

Kevin Espinosa is a graduate of Bradley University and has held many positions at Caterpillar Inc such as Lab Engineer testing product components, Dealer Service Operations to improve their day to day operations, Project Leader in Software development, Dealer Account Manager for dealer business systems, 6 Sigma Black Belt, CRM Analyst developing contact center best practices and processes, and Web Service Manager responsible for cat.com, eBusiness Platform Manager responsible for developing the marketing platforms, and now Social Media Marketing Manager. He has experience in Dealer Service Operations, Customer Relationship Management, Call Center Operations, Multi-channel Marketing, SEO/SEM, and Social Media. As mentioned, Kevin is currently the Social Media Marketing Manager responsible for developing a comprehensive strategy, organization, supporting platforms, and processes for Caterpillar.

Shlomi Ron
Global Social Media, Influencer and Mobile Leader, IBM

Senior digital marketing executive with solid experience translating global products and services into rich and profitable online brand experiences. Proven leadership ability to formulate innovative results-driven digital marketing programs, manage vendor/partner relationships, lead cross-functional teams, and maximize return on investment. Shlomi has well-rounded experience, having worked in diverse industries such as telecommunications, financial, and computer software/hardware, both on the agency (e.g., Oglivy & Mather Interactive, i-traffic) and client (e.g., Nokia, American Express, and IBM) sides. Served as 2005-2006 president of the High Tech Marketing Alliance, a leading marketing association in Southern California and board member at Decision Tactics, a decision-tracing segmentation technology. Graduated from University of Florida with a Masters of Arts in Mass Communications, where his Master’s thesis demonstrated the efficacy of in-game branding by developing a videogame for Pizza Hut. Outside work, his passions hover aroundhttp://www.cafePellicola.com, a 5-year vibrant community dedicated to fine Italian cinema as well as ambient video design at http://www.overlooks.tv.

On the importance of education in digital marketing:

"In a rapidly paced, constantly changing digital landscape, education is a must-have foundation in order to constantly retain business relevancy and effectiveness. In X years from now we might be talking about “Top 10 Best Practices for Succeeding in Y” built on a completely new Z ecosystem. This will affect our entire business models, analytics, required skill-set and tools. At IBM, training is a prerequisite to drive innovation. In its simplest terms, it’s only when you have a shared experience with other people, trying to solve a problem and being exposed to a few successes and failures – that your idea will hatch for creating business value to meet your company objectives."

Rohit Bhargava
Senior Vice President, Ogilvy & Author of Likeonomics

Rohit Bhargava is a marketing expert and leading voice on how to bring more humanity back to business. He is a founding member of the world’s largest team of social media strategists at Ogilvy and the best selling author of two business books. His second, LIKEONOMICS (May 2012), focuses on why likeability is the real key to success and has been a #1 best seller on Amazon in six categories. His award winning personal blog called Influential Marketing is rated among the top 50 marketing blogs in the world by AdAge and he is frequently interviewed as a business expert by media sources globally including The New York Times, NPR, Harvard Business Review, The Guardian (UK), MarketingChina, CBS and CNBC. Outside of his role at Ogilvy, he teaches marketing at Georgetown University and has been invited as a “non-obvious” keynote speaker by the Wharton Business School, at multiple TEDx events, and at the World Communication Forum in Davos. Rohit lives in Washington DC with his wife and two young sons.

On the importance of education in digital marketing:

"Having a team that is trained consistently on best practices isn't just an optional thing for us. Training is a huge part of how we make sure that our team members are doing great work for clients across the globe, and its a topic that most of our clients are starting to invest real dollars and time into as well. As social media continues to evolve on a daily basis, there is no substitute for a robust and hype-free training program to keep everyone up to date and focused on what really matters."

Tara Scarlett
Senior Manager, Consumer Relationship Marketing & Mobile Marketing /Lead Mobile Center of Excellence

Tara Scarlett combines the art of marketing with the science of data. With over 15 years of marketing experience, she excels at visualizing possibilities, defining approaches, and making programs come to life with both purpose and value for the brand as well as the consumer/customer. Scarlett leads teams in designing and launching precision marketing programs focused on building stronger relationships between brand and consumer through innovative technologies like mobile and digital. As both a great connector and teacher she has consistently proven her business value on the agency side, for brands like AT&T, Bloomingdales, Cetaphil, and Marriott, and on the client side with The Coca-Cola Company.

Scarlett is an active public speaker, regularly sought for her expertise in digital and mobile marketing. Currently, she serves on the boards of the Mobile Marketing Association, the AT&T Carrier Customer Forum and a Business Leadership Foundation in Tennessee; she previously served on the boards of CRMA and AMA and continues membership with AMA, CRMA, and MMA.

Matt McGowan
Advisor and Digital Marketing Strategist

Matt McGowan is a global advertising, marketing, media, and technology executive. A digital strategist, Matt is an expert in all facets of earned, paid, and owned media.

Until July 2013, Matt served as Managing Director of both the Online Marketing and North & South America divisions, of London-based Incisive Media - a recognized world leading media, marketing services, data, and communications firm. Since joining in 2006 as the Global Vice President of Marketing, Matt was been instrumental in growing the business due to his strong relationships with their enterprise partners, in addition to his ability to lead from the front, educate, and develop consensus.

Currently Matt is an active adviser to IncisiveMedia.com, WebCongress and the OnlineMarketingInstitute.org.

In May of 2013 Incisive Media was named by the Association of Online Publishers (aop) the 2013 Digital Publisher of the Year.

In June of 2013 Matt was named a DMA & Marketing Edge (formerly the DMEF) Rising Star.

Previously, from 2004-2006, Matt was acting COO of the SAAS inventory management and ecommerce business, PropertyRoom.com, and prior to that Matt was an integral part of the cloud based syndication technology business, Headland Digital Media, when it was sold to Pearson Education (Pearson PLC) in 2001.

Matt is a graduate of the University of Oxford (MBA) and Lafayette College (BA), as well as a dual US and Irish (EU) citizen.

Michael Bayle
Senior VP and GM, Mobile, ESPN

Michael Bayle is Senior Vice President and General Manager, Mobile of ESPN. A former Yahoo! and Microsoft executive, Bayle develops and manages all aspects of ESPN's mobile strategy and execution, including content production, programming and publishing on every ESPN Mobile platform. He reports to John Kosner, Senior Vice President and General Manager of ESPN Digital and Print Media.

Most recently, Bayle was Vice President of Monetization and Marketing at Amobee, a leading mobile marketing developer, where he led global ad operations, North American business and market development and strategic partnerships. Prior to Amobee, Bayle was Senior Director of Global Mobile Monetization at Yahoo!, where he launched Yahoo's mobile advertising business, while building a global team that created mobile campaigns for Fortune 500 partners in 29 markets. Bayle also held business development positions at Yahoo!, Microsoft and International Data Group (IDG). Bayle is a graduate of Stanford University, with B.S. and M.S. degrees in Computer Science, as well as a bachelor of arts in Japanese. He is also co-founder of Drink Exchange, a monthly global internet networking event.

 

 

 

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