B2B Digital Learning Fast Track

This fast track makes it easier for marketers to learn and leverage B2B digital marketing. If you are a B2B marketer, following and completing this track will give you the quickest and most direct route to drive business results with digital marketing. While you can take the classes in any order you wish, we recommend you watch them in sequence to get the most from your learning experience.

1

Introduction to Digital Marketing

 
If you are new to digital, this is the ideal place to start.
CLASSES
Crafting the right strategy for your business takes a visionary approach to understanding the real business value of digital and how to create experiences that customers want. This lesson will start with the basics about how to define value, craft...
21 min

2

Fundamental Best Practices of Digital

 
Time to move into each discipline of digital and get a handle on how each works.
CLASSES
A digital destination is a place online where a target audience can interact and learn more about a brand. This class details five types of destinations and uses real brand examples to demonstrate how to effectively create engaging destinations for...
15 min
Audiences aren’t just average, generic, or a series of demographic information. Your customers have a certain language they use to talk about their needs. They have unique fears, desires, concerns, and goals. Many businesses fail to look beyond a basic...
45 min
Lead generation is the start of all sales activity. Before prospects can be converted into customers they must first enter into the marketing activity process. This course will teach you the formula for successful lead generation.

This formula combines the...
50 min
73% of B2B leads passed to sales are not sales ready. When marketing passes leads to sales too soon, it can make sales distrustful of the lead generation process in general. That’s where lead nurturing enters the picture. By implementing...
49 min
Learn what you need to know to plan and implement a successful marketing automation program. Get expert advice to build your case, select the right solution, develop the right people with the right skills, and define your marketing automation implementation...
30 min
Having a dedicated landing page for your PPC prospects is the key to converting them into leads. This lesson will provide an overview of the all-important landing page, as well as landing page optimization tactics to create consistency and a...
38 min
There are many misconceptions about social media – and what it is or isn’t good for when it comes to delivering business value for B2B organizations. This initial class introduces some definitions around social media and starts off with...
29 min
If the thought of creating a comprehensive social media strategy gives you one of those “deer in the headlights” moments, this class will help. Using a proven framework, this class will offer inside tips on how to craft a...
16 min
Now that you’ve learned how to get more prospects and customers, it’s time to learn how to keep them. The way to do that is to provide them with the information they want. How? That’s content marketing,...
52 min
The Google Display Network (GDN) is often associated with eCommerce campaigns. However, the GDN is an amazing tool for B2B lead generation.

By utilizing the Google Display Network, advertisers can target their ads to web content that is relevant to their...
42 min
Sales and marketing are not naturally aligned. While both ultimately want to bring more customers to the business, they often work at cross-purposes to accomplish this goal. In this course, learn how marketing can take charge to improve this situation....
25 min
Where other training programs and courses often stop at strategy, this section digs deep into techniques and tools to help you actually create great content to deliver on your content strategy. Taking a comprehensive tactic by tactic approach, you...
74 min

3

Digital Strategy & Planning

 
Now that you understand the fundamentals, now it’s time to build a plan. Here’s how.
CLASSES
Today nearly all businesses are using digital marketing, but many do not have a strategy. This means they're missing out on opportunities to get more leads and sales from their online channels.

Watch now to learn how to create a...
51 min

4

How To Section

 
Watch these classes to show you “how to” get started with any efforts in B2B digital marketing.
CLASSES
Google rankings often provide unanticipated surprises, displaying our rankings differently in short periods of time without warning. Perhaps what seems to be an insignificant change to your website can result in a severe loss in rankings. Whatever the reason, these...
38 min
85% of the US audience is now viewing video online on a weekly basis, and 37% of B2B customers access videos via mobile devices to research products and services. It’s more important than ever to refine your video strategy to...
36 min
There are two sides at which organizations can be positioned in the social business spectrum. At one end, there are those that view social media as primarily a media channel through which their brand can be marketed to audiences –...
36 min
Integral social media has quickly become key to prolific content marketing. A focus on improving content marketing can result in building buzz about your business among prospects and clients, boost your SEO efforts and ultimately generate high-quality leads. In this...
29 min
Social media retargeting classes show marketers how social media networks such as Facebook or LinkedIn offer high quality demographic data that can be used help improve marketing initiatives across many social platforms. By integrating high quality social demographic data into...
43 min
58% of IT decision-makers are using LinkedIn to influence their purchasing decisions (Forrester Research). If the same study was done for other B2B industries, they'd find the numbers to be very similar or even higher. It is now critical for...
32 min
According to the Global Web Index, Pinterest has dethroned Twitter to become the fastest growing social platform in the world, now boasting over 70 million active users globally. In fact, 60% of top brands already have a Pinterest page. Whether...
26 min

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.
 

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant