E-Commerce Fast Track

This fast track makes it easy for anyone in the digital space to understand the fundamentals of e-commerce in the growing digital space. Following and completing this track will give you the quickest and most direct route to understand the benefits of each e-commerce practice and how it will drive business results.


Paid Search

Google Shopping, Bing Shopping, Google AdWords, and Retargeting.
Are you taking advantage of all the opportunities available in paid search for ecommerce sites? There are a variety of advertising options ecommerce sites should be leveraging, including Google Shopping, Bing Shopping, Google AdWords, and retargeting. Learn the basics to...
59 min


Optimizing Search Rankings

Increase your presence in search results and learn how to stand out in the e-commerce space.
SEO can be especially challenging for ecommerce sites due to high competition. Learn effective SEO tactics for ecommerce sites to help you stand out from the crowd. Discover creative methods for increasing your presence in search results, including rich snippets...
65 min


Social Advertising

Facebook newsfeed ads, Retargeting options, and increasing e-commerce traffic with social presence.
Ecommerce sites should not ignore social media advertising to reach new consumer audiences, especially the laser-targeting Facebook advertising provides. Learn about Facebook advertising options, including Newsfeed ads and retargeting, that ecommerce marketers can utilize to hone in on their target...
41 min


Measurement and Testing

Google Analytics, measuring ROI, and testing options to increase traffic to your e-commerce site.
Ecommerce presents the unique opportunity to measure digital success all the way through to the sale, providing definitive ROI for marketing efforts. Find out the best way to set up and measure your digital marketing efforts for your ecommerce site...
32 min

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant