Digital Fundamentals

Build your knowledge of digital marketing strategies and tactics with OMI’s New to Digital classes. These essential digital marketing education courses are specifically designed for recent graduates and career changers, as well as startups and small businesses looking to get a firm grasp on the essentials of digital marketing.


Essential Foundations

Strategy & Planning

"How To" Tactics


All Digital Fundamentals Classes

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  • Integrated & Digital Marketing
    It is crucial for small businesses to understand the fundamentals of developing a memorable brand, and branding's role in a successful marketing program. Digital branding is an essential marketing tool that, when done properly, uniquely identifies a business. In this class, you will learn how branding is important to a small business’ success, and how careful evaluation and research is...
    37 min  •  Basic  •  Optimization
  • Social Media Marketing, Content Marketing, BtoB Digital
    Video offers customers a different platform to engage and learn about your brand. This B2B social media marketing class shows marketers how to create, implement, and launch videos that drive B2B engagement. Successful B2B video marketing strategies often include; calls to action on YouTube, engaged informative video content, and fully optimized video pages. Optimized video content on various platforms like...
    23 min  •  Basic  •  Strategy & Planning
  • Social Media Marketing
    How to properly run and manage a Social Media Campaign on Facebook and why it is important - SEO/Brand Reputation/Customer Service/etc.

    From the set-up of the Business Page to the Strategy of the Campaign - how to properly optimize the Page for Graph Search and Internet Search. The importance of content and the ratio for successful updates. How to watch...
    27 min  •  Basic  •  How To
  • Social Media Marketing, Search Engine Marketing
    According to Forbes, in 2014, Google+ will become a major player in the social media arena. Going forward, it is imperative for small businesses to prepare to reach target customers by establishing a strong presence on Google+. Learn the key to being successful on Google+ through the Engagement Factor: activity (sharing content) and interaction (engaging others). This class will help...
    35 min  •  Basic  •  How To
  • Search Engine Marketing
    This course will cover Google Places Page optimization and Local Business Search Marketing strategies. Very important for every brick and mortar business to get ranked on Google Places/Local/Maps on Page One.
    22 min  •  Intermediate  •  Optimization
  • Content Marketing, BtoB Digital
    Are you tired of flushing endless dollars down the advertising toilet? Are you looking for a better way to attract relevant and repeat eyeballs to your website? During this high-energy session, Michael Stelzner, founder of one of the world's largest business blogs (Social Media Examiner) and author of Launch, will help you set a path to success with business blogging....
    37 min  •  Intermediate  •  Optimization
  • Social Media Marketing
    Social media marketing classes that focus on implementing Facebook’s OpenGraph functionality show how companies can boost social traffic as well as increase social media ROI. Facebook's OpenGraph protocol gives web developers a certain level of customization over how information is carried over from a non-Facebook website to Facebook when a page is "recommended", "liked", or just shared. OpenGraph can be...
    40 min  •  Advanced  •  Strategy & Planning
  • Social Media Marketing
    When used correctly, LinkedIn can be one of your best social media marketing tools. Whether you are a new or advanced LinkedIn user, you will learn about the most dynamic LinkedIn features and how to use them to your advantage. Through this class, you will develop an understanding of proper LinkedIn etiquette for building a strong business network.
    23 min  •  Basic  •  How To
  • Social Media Marketing, BtoB Digital
    According to the Global Web Index, Pinterest has dethroned Twitter to become the fastest growing social platform in the world, now boasting over 70 million active users globally. In fact, 60% of top brands already have a Pinterest page. Whether you are B2B or B2C, Pinterest can help you grow your business. You will be introduced to 12 Pinterest tactics...
    26 min  •  Intermediate  •  How To
  • Social Media Marketing, Mobile Marketing
    This social and mobile marketing class can help social media marketers improve their brand visibility by explaining the tenants of findability via Facebook, YouTube, search engines and more. Successful social media marketers know how to leverage social media and mobile platforms to increase visibility to attract the right customers and grow their business. These mobile social media strategies...
    37 min  •  Basic  •  Essentials
  • Social Media Marketing, BtoB Digital
    There are two sides at which organizations can be positioned in the social business spectrum. At one end, there are those that view social media as primarily a media channel through which their brand can be marketed to audiences – a limited view on social business. At the other end of the spectrum are those led by top management to...
    36 min  •  Intermediate  •  Optimization
  • Social Media Marketing
    Today you’re expected to navigate through the social sphere looking, hoping, you can find people wiling to pay you money for your product or service. Twitter can be a fantastic place to generate leads, if used correctly. This class outlines how to build and execute on an effective Twitter marketing plan.
    17 min  •  Intermediate  •  How To
  • Digital Advertising & Affiliates
    Performance marketing is a growing and robust marketing channel that is often misunderstood and rarely used to its full potential. This class will give you the knowledge you will need to create a new performance marketing program or get the most out of an existing one. You will be guided through the process of starting a performance marketing program, how...
    18 min  •  Basic  •  Essentials

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant