Small Business & Start Up Classes

Build your knowledge of digital marketing strategies and tactics through our Startups and Small Business Channel. In this Channel, you find the most cost-effective ways for small businesses and startups to drive sales through digital marketing and social media best practices.

Our small business marketing training includes introductory courses that cover general topics on digital business management and related areas. In this page, you'll find different categories for every class: Featured Classes, Essential Foundations, Strategy & Planning, and How-To Tactics. The classes under these categories provide background knowledge from digital marketers, professionals, and marketing practitioners.

At Online Marketing Institute, we recognize the skill levels of participants who wish to join our start-up marketing classes. To help you further understand our modules and ensure a complete learning experience, we have prepared Basic, Intermediate, and Advanced classes. The skill levels serve as your guide to proficiency when subscribing to our courses.

The topics under our Small Business & Start-Up Classes are extensive, providing the fundamentals to digital business management and marketing. The courses under this training aim to help you improve existing methodologies or conceptualize your own methodologies that will be applicable to your business.

The courses in this page touch on the following:

• Online marketing strategies
• Social media essentials
• Mobile marketing practices
• Content creation
• Search Engine Optimization
• Email marketing

Every class serves as a preparatory module for related courses under small business and start-up training. After completing the classes, you will have gained expert insights into your field of interest. The aim of the courses is to help you grow your business, and provide you a strong leverage for your marketing foothold. If you're looking for a new approach to marketing, or if you’re new to the digital landscape, you can turn to our courses and get key takeaways that will help your business move forward.

Apart from tips and methodologies, some of the classes under this start-up digital course provide a quick view on the latest practices, standards, and updates on the digital landscape. Esteemed entrepreneurs and marketplace experts developed every title course in this training, so you can expect nothing less than the best when you become a participant.

Join any small business marketing class at Online Marketing Institute and learn straight from your office or home. We'll bring the knowledge straight to you—no need to leave your comfort zone. Subscribe now and get access to hundreds of classes from our extensive training selection.


Essential Foundations

Strategy & Planning

"How To" Tactics


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All Small Business & Start Up Classes Classes

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  • Integrated & Digital Marketing
    It is crucial for small businesses to understand the fundamentals of developing a memorable brand, and branding's role in a successful marketing program. Digital branding is an essential marketing tool that, when done properly, uniquely identifies a business. In this class, you will learn how branding is important to a small business’ success, and how careful evaluation and research is...
    37 min  •  Basic  •  Optimization
  • Social Media Marketing, Content Marketing, BtoB Digital
    Video offers customers a different platform to engage and learn about your brand. This B2B social media marketing class shows marketers how to create, implement, and launch videos that drive B2B engagement. Successful B2B video marketing strategies often include; calls to action on YouTube, engaged informative video content, and fully optimized video pages. Optimized video content on various platforms like...
    23 min  •  Basic  •  Strategy & Planning
  • Social Media Marketing
    How to properly run and manage a Social Media Campaign on Facebook and why it is important - SEO/Brand Reputation/Customer Service/etc.

    From the set-up of the Business Page to the Strategy of the Campaign - how to properly optimize the Page for Graph Search and Internet Search. The importance of content and the ratio for successful updates. How to watch...
    27 min  •  Basic  •  How To
  • Social Media Marketing, Search Engine Marketing
    According to Forbes, in 2014, Google+ will become a major player in the social media arena. Going forward, it is imperative for small businesses to prepare to reach target customers by establishing a strong presence on Google+. Learn the key to being successful on Google+ through the Engagement Factor: activity (sharing content) and interaction (engaging others). This class will help...
    35 min  •  Basic  •  How To
  • Search Engine Marketing
    This course will cover Google Places Page optimization and Local Business Search Marketing strategies. Very important for every brick and mortar business to get ranked on Google Places/Local/Maps on Page One.
    22 min  •  Intermediate  •  Optimization
  • Content Marketing, BtoB Digital
    Are you tired of flushing endless dollars down the advertising toilet? Are you looking for a better way to attract relevant and repeat eyeballs to your website? During this high-energy session, Michael Stelzner, founder of one of the world's largest business blogs (Social Media Examiner) and author of Launch, will help you set a path to success with business blogging....
    37 min  •  Intermediate  •  Optimization
  • Social Media Marketing
    Social media marketing classes that focus on implementing Facebook’s OpenGraph functionality show how companies can boost social traffic as well as increase social media ROI. Facebook's OpenGraph protocol gives web developers a certain level of customization over how information is carried over from a non-Facebook website to Facebook when a page is "recommended", "liked", or just shared. OpenGraph can be...
    40 min  •  Advanced  •  Strategy & Planning
  • Social Media Marketing
    When used correctly, LinkedIn can be one of your best social media marketing tools. Whether you are a new or advanced LinkedIn user, you will learn about the most dynamic LinkedIn features and how to use them to your advantage. Through this class, you will develop an understanding of proper LinkedIn etiquette for building a strong business network.
    23 min  •  Basic  •  How To
  • Social Media Marketing, BtoB Digital
    According to the Global Web Index, Pinterest has dethroned Twitter to become the fastest growing social platform in the world, now boasting over 70 million active users globally. In fact, 60% of top brands already have a Pinterest page. Whether you are B2B or B2C, Pinterest can help you grow your business. You will be introduced to 12 Pinterest tactics...
    26 min  •  Intermediate  •  How To
  • Social Media Marketing, Mobile Marketing
    This social and mobile marketing class can help social media marketers improve their brand visibility by explaining the tenants of findability via Facebook, YouTube, search engines and more. Successful social media marketers know how to leverage social media and mobile platforms to increase visibility to attract the right customers and grow their business. These mobile social media strategies...
    37 min  •  Basic  •  Essentials
  • Social Media Marketing, BtoB Digital
    There are two sides at which organizations can be positioned in the social business spectrum. At one end, there are those that view social media as primarily a media channel through which their brand can be marketed to audiences – a limited view on social business. At the other end of the spectrum are those led by top management to...
    36 min  •  Intermediate  •  Optimization
  • Social Media Marketing
    Today you’re expected to navigate through the social sphere looking, hoping, you can find people wiling to pay you money for your product or service. Twitter can be a fantastic place to generate leads, if used correctly. This class outlines how to build and execute on an effective Twitter marketing plan.
    17 min  •  Intermediate  •  How To
  • Digital Advertising & Affiliates
    Performance marketing is a growing and robust marketing channel that is often misunderstood and rarely used to its full potential. This class will give you the knowledge you will need to create a new performance marketing program or get the most out of an existing one. You will be guided through the process of starting a performance marketing program, how...
    18 min  •  Basic  •  Essentials

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant