Strategic User Experience Design

How To
45 min
Web Analytics & Testing

An exploration of what makes a truly great user experience, this class is the perfect complement to data-driven usability testing, covering the long-term strategic elements - distilled into 4 main points, though not limited to them - that will assure your site visitors always leave converted and satisfied.

You Will Learn

  • When usability testing is sufficient and when it isn’t
  • Attaining delight, loyalty, and stickiness
  • Strategy vs. tactics
  • Organizational alignment.
Instructor: Paul Sherman

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