This is the era of Social Media. 72% of adult internet users in the U.S. are now active on at least one social network, and if you’re not engaging with them, your competitors are. You need a dynamic, relevant and measurable Social Media strategy. In this class you will learn how to differentiate between the kinds of content that are aligned for use in Social Media and how to reach your target audience. Learn how to leverage the content you already have, how to align that content with the correct audience, how to create new, relevant and measurable content for Social Media, in what channels your content should live and how to measure and interpret your social campaigns for maximum results.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.