Content Marketing for Social Media (Workshop)

How To
Social Media Marketing

This is the era of Social Media. 72% of adult internet users in the U.S. are now active on at least one social network, and if you’re not engaging with them, your competitors are. You need a dynamic, relevant and measurable Social Media strategy. In this class you will learn how to differentiate between the kinds of content that are aligned for use in Social Media and how to reach your target audience. Learn how to leverage the content you already have, how to align that content with the correct audience, how to create new, relevant and measurable content for Social Media, in what channels your content should live and how to measure and interpret your social campaigns for maximum results.

You Will Learn

  • Create clarity around the specific objectives of your content marketing program and outline exactly what you are trying to achieve
  • Understand what content is the most natural fit for your company
  • Learn how to effectively measure your content to identify successful campaigns
  • Take stock of your current assets, learn how to repurpose existing content, and dive into creating new and relevant content
  • Find your companies ‘visual voice’ and integrate it into your marketing strategy
  • Understand the role of secondary content and how to curate relevant content in order to sustain your social voice
  • Find the best fit Social Media tools to help you leverage, maximize and manage your content
  • Understand the benefits of investing in paid social and learn how to make strategic decisions around paid social investments
  • Put a metrics plan in place and track your objectives and ROI and learn how to interpret those metrics to make strategic decisions to influence future performance 
Instructor: Neal Schaffer

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