Satellite Marketing: Using Social Media to Create Engagement (Workshop)

How To
29 min
Social Media Marketing

Marketing isn’t what it used to be, and it’s scaling exponentially. Social Media should be an integral part of your marketing strategy, one that can be used to build long-term engagement with your target audience, make your company a relevant part of the conversation, and attract new prospects. In this class learn to identify measurable goals, understand your audience, create a strategy, select social media, build engagement, develop a communications plan, measure performance, and find the ROI in your engagement.

You Will Learn

  • Understand Social Media in the context of the broader marketing landscape
  • Define your Social Media goals and create a high-level communications strategy to achieve those goals
  • Understand your audience, how to engage them and how to test your audience and audience theory
  • Measure all of your plans and strategies and find the ROI in your communications plans
  • Understand the three main tiers of Social Media and how to integrate them into your Social Media strategy; Social Networks (connecting to other people), Content Sharing (sharing content on a social website), Collaboration (sharing for a purpose)
  • Expand your understanding of Social Media to include new ways people use content and technology to communicate
Instructor: Kevin Popovic

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