Best Digital Branding Practices for Small Businesses

Develop a digital marketing program to create a memorable brand

37 min
Integrated & Digital Marketing

It is crucial for small businesses to understand the fundamentals of developing a memorable brand, and branding's role in a successful marketing program. Digital branding is an essential marketing tool that, when done properly, uniquely identifies a business. In this class, you will learn how branding is important to a small business’ success, and how careful evaluation and research is critical before implementing. You will learn how branding should be used for your small business to advocate a stronger marketing program moving forward.

You Will Learn

  • What a brand is and why it is important 
  • How a memorable brand is developed
  • The difference between corporate and product or service branding 
  • Why you should consider rebranding 
Instructor: Bonnie Taylor

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant