Branding 101: Defining Who You Are

Learn how to present your brand to create a lasting effect on your audience

How To
24 min
New Releases

Branding is one of the most important aspects of starting a business, so it is critical to approach it in a particular way to find success. Defining your brand before marketing it is important, given that branding reflects how audiences will perceive your business. How to brand your company successfully involves several steps. Learn how to follow these steps to develop your brand's image and create a lasting impression on your audience.

You Will Learn

  • What to consider when developing your brand
  • Which positioning statement is best to implement in your branding strategy
  • The importance of being critical and taking others' criticisms
  • Why emotionally connecting to your customers is key to branding.


Instructor: Alessandra Ceresa

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