Creating a Digital Strategy: Background, Status and Trends

Learn how to position for an effective content strategy.

Strategy & Planning
57 min
Integrated & Digital Marketing

Content marketing is the cornerstone of any digital strategy because the Web is, and has always been, fueled by content. However producing content isn't the only necessary piece in creating an effective digital strategy. In this class, you will hear about the history of Web content and content marketing at large, understand how you should position your strategy, and be prompted to ask yourselves the right questions about your audiences, your content, and yourself as a digital marketer. With such strategic tools at your disposal, this class will show you how to implement a more effective content strategy.

You Will Learn

  • How you must adapt and be prepared to change tactics at any time
  • Why content marketing is key to an effective marketing strategy
  • How to think about culture rather than just content
  • How the "trial and error" method is essential to building a successful content strategy.
Instructor: Yann Gourvennec

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