Google Shopping Optimization Techniques

16 min
Search Engine Marketing

In this class, you will get an overview of the recent changes in Google Shopping that have raised a lot of questions, especially with brands that have already implemented a PLA campaign free of charge. Now that businesses are required to pay for this service, it's important to make the most out of your money— PLAs are becoming a much more significant part of a company’s e-Commerce strategy.

Instructor: Marc Weisinger

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant