Mobile applications are driving innovation for the mobile marketing space. It is now critical for digital marketers to understand how mobile applications can dominate over mobile websites, and the potential that innovation in this space has in improving your mobile marketing strategy. In this class, you will learn the fundamentals of mobile applications and how to get started with incorporating them into your digital marketing mix.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.