The Blueprint: Build Your Agency’s Digital Service Plan

Strategy & Planning
38 min
Integrated & Digital Marketing

Every agency (or at least the ones that will still be relevant in the coming years) is a digital agency. While the resources dedicated to social, search, mobile, web, email and other digital strategies will vary, interactive marketing should be fully integrated into every program and budget. As services evolve, so should pricing.

You Will Learn

  • How to integrate content, search, social, mobile and other digital services into your solution offerings
  • How to understand your role in the marketing services ecosystem
  • How to expand your capabilities and value through outsourcing and collaboration
  • Why you need to establish value-based prices for your services
  • The easiest way to use transparency to build trust, and remove the friction from the client-agency relationship.
Instructor: Paul Roetzer

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