Every agency (or at least the ones that will still be relevant in the coming years) is a digital agency. While the resources dedicated to social, search, mobile, web, email and other digital strategies will vary, interactive marketing should be fully integrated into every program and budget. As services evolve, so should pricing.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.