The Renewal: How to Solidify the Client Relationship

How To
38 min
Integrated & Digital Marketing

Only 36% of marketers are firmly committed to their agency partners. In this lesson, we’ll address how you can solidify client relationships and reduce churn through proper upfront expectations, integrated digital services and ongoing performance monitoring. Prove your worth through a measurable, results-driven program.

You Will Learn

  • How to evaluate client opportunities and set campaign expectations
  • Why you need to conduct an internal review, asking the hard questions of your account team
  • How to analyze performance to date, and critically assess your value to the client
  • Best practices for discussing tips and processes to propose, and win, a service package increase
  • How to parlay success into new business development opportunities.
Instructor: Paul Roetzer

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