Creating great ad copy used to be simple - combining a captivating headline and some explanatory text with a call to action was all it took. Now with the addition of dynamic text functionality, extensions that change virtually weekly, and an increase in ad fatigue from consumers, making ads that stand out effectively are harder than ever to create and optimize. In this session, I'll explain how to create ads that combine creativity and technical expertise and how to improve your results with testing and analytics.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.