Learn how to build a succesful lead management strategy and process.
Multiple studies have shown that one of the largest revenue obstacles to marketing and sales is the lack of a defined lead management process. Organizations that are looking to maximize their demand generation efforts to ensure there is a defined process on how to manage their prospective buyer relationships.
Much has been written about lead management in terms of technology and lead scoring and nurturing. However, lead management far exceeds these narrow definitions.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.