Réussir avec les techniques et les meilleures pratiques de marketing automatisé

Design and execute a successful marketing automation program.

30 min
Marketing automatisé

Build a case for and execute a successfully implement marketing automation. Select the right solution, develop the right people with the right skills, and define your marketing automation implementation strategy.

You Will Learn

  • The critical components necessary for implementing a marketing automation strategy including people, process and content- then technology
  • Keys to building a business case for automation
  • The key players that should be involved in the marketing automation strategy of your organization
  • The potential pitfalls of marketing automation
  • Methods to evaluate the best MA solution for your organization
Instructor: Carlos Hidalgo

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant