Landing Page Optimization for B2B Marketing

Landing page optimization to improve your lead generation quantity and quality.

38 min
Web Analytics & Testing

Having a dedicated landing page for your PPC prospects is the key to converting them into leads. This lesson will provide an overview of the all-important landing page, as well as landing page optimization tactics to create consistency and a direct path to purchase in the B2B market. For you, that means optimizing that path.

You Will Learn

  • Critical components of an effective landing page for a B2B organization
  • How to build your brand, trust, and relationships on your landing page
  • What traditional salespeople can teach you about effective landing pages
  • How to tailor relevant information from your click-path
Instructor: Scott Brinker

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