Establish a successful lead management process by considering the key factors explained in this class.
Before you buy a Marketing Automation platform for your organization, there are several things you must do. First and foremost, you must establish a lead management process that takes into account everything from your target personas, value propositions, content, and what you want to do with leads to get them ready for a sales person to start an engagement. You need to look at leads and data in a new way, and you need to align with sales as closely as possible so the organizational right hand knows what the left hand is doing.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.