Building a Lead Generation Management Process

Transform your marketing strategy.

How To
32 min
Marketing Automation

Establish a successful lead management process by considering the key factors explained in this class.

Before you buy a Marketing Automation platform for your organization, there are several things you must do. First and foremost, you must establish a lead management process that takes into account everything from your target personas, value propositions, content, and what you want to do with leads to get them ready for a sales person to start an engagement. You need to look at leads and data in a new way, and you need to align with sales as closely as possible so the organizational right hand knows what the left hand is doing.

You Will Learn

  • Recognize data as a strategic asset for your organization
  • Understand the fundamental processes that must be addressed properly to manage leads
  • Include sales in your marketing automation planning
  • Design these processes before you automate
Instructor: Joe Zuccaro

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