Defining Marketing Automation & Demand Generation

Develop and plan for an effective demand generation strategy.

How To
23 min
Marketing Automation

Today’s B2B buyers complete more than 50% of their buying processes without ever speaking with an actual person. Demand Generation strategy is about effectively engaging with those buyers throughout the buying process. In this lesson, you’ll learn the keys to developing such a strategy, including developing buyer personas, mapping certain content to stages of the buying process, and how to both plan for and measure your results.

You'll leave this class with an understanding of demand generation and an overview of what is needed to be successful in today's marketing 2.0 world.

You Will Learn

  • Develop a buyer persona to be used in demand generation
  • Develop a content and offer map for demand generation planning
  • Use lead management and marketing automation for your demand generation goals
Instructor: Carlos Hidalgo

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant