Ask any marketing executive the importance the web plays in marketing their message, and you will be hard pressed to get any answer other than “critical!”. Ask these same executives the specific results each of the marketing activities have in achieving their goals, and the responses may not be as definitive. With most marketing budgets on the decline, it has never been more important to make the right decisions about which online channels to invest in. The creation of a digital measurement plan with Google Analytics is the first step to understand the effectiveness each channel has in achieving your online marketing goals.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.