Today’s B2B marketing landscape has changed. "Buyer 2.0 is" more sophisticated than ever and has the ability to get more information on their own to better arm themselves with product and vendor information before they need to engage with sellers directly. Therefore, today’s marketer must act strategically and speak to the buyer in a way that addresses their pain points, delivering relevant content for each stage of the buying cycle. This shift from tactical to strategic is new for most marketers. Developing a solid, actionable plan around the entire buying cycle is essential for driving revenue.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.