How to Make Marketing Agile

Learn the benefits of agile marketing and how it can improve your integrated marketing programs.

How To
39 min
BtoB Digital

The popularity of agile marketing is growing quickly, and it is now becoming a critical component of a successful integrated marketing program. In this class, you will learn how companies are adapting to agile marketing techniques and ways that these practices can help you to improve the performance of your own integrated marketing approach.

You Will Learn

  • What agile marketing is
  • Why you should go agile
  • The benefits of going agile for marketers
  • The challenges of going agile
  • Case studies of how people are using agile in marketing.
Instructor: Frank Days

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant