By predicting when leads are ready to buy, you can leverage that information to deliver the most relevant and effective marketing, alert sales of leads and opportunities, and better measure marketing effectiveness.
Start developing your predictive analytics program today with a proven model that has been statistically validated with an 85% accuracy rate. With this model, you'll be able to correlate multiple channels of interaction data (web, call, email, CRM, social, search, call center, marketing automation), and identify patterns of activity prior to a purchase, based on previous customers. Then, when other companies exhibit similar behavior, you can predict when they will buy, too.
Finally, you'll be able to send those results to all downstream sales and marketing systems, including your CMS for delivering personalized content, marketing automation to enhance lead scoring, and your CRM or account reps as leads and opportunities.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.