Intent Data: Email Marketing on Steroids

Leverage intent data to increase email relevancy.

How To
18 min
Email Marketing

Email marketing continues to be one of the most effective means for
B2B companies to generate leads. Although twenty years old, email
marketing continues to evolve and mature, allowing companies to
deliver effective marketing messages that acquire customers, increase
brand awareness & engagement, initiate transactions, encourage loyalty
and generate leads.

Paired with user behavioral intent data, such as content downloads,
clicks and response to email, marketers now have the ability to run
hyper-targeted, relevant campaigns for their company.

You Will Learn


  • What intent data is, and how to leverage it as part of your email marketing strategy
  • How to use closed-loop marketing analytics to target an audience based on behavior with website browsing, purchase frequency, types of content viewed, etc.
  • Email marketing best practices on subject lines, content, creative, calls to action, and audience segmentation
  • Why you need to maintain momentum in an email campaign.
Instructor: Rob Armstrong

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant