Email marketing continues to be one of the most effective means for
B2B companies to generate leads. Although twenty years old, email
marketing continues to evolve and mature, allowing companies to
deliver effective marketing messages that acquire customers, increase
brand awareness & engagement, initiate transactions, encourage loyalty
and generate leads.
Paired with user behavioral intent data, such as content downloads,
clicks and response to email, marketers now have the ability to run
hyper-targeted, relevant campaigns for their company.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.