Mapping the Plan for Lead Management

Enable lead management with marketing automation.

How To
30 min
Marketing Automation

Multiple studies have shown that one of the largest revenue obstacles to marketing and sales is the lack of a defined lead management process. Organizations that are looking to maximize their demand generation efforts to ensure there is a defined process on how to manage their prospective buyer relationships.

Much has been written about lead management in terms of technology and lead scoring and nurturing. However, lead management far exceeds these narrow definitions.

You Will Learn

  • How to define lead management within your organization
  • How to begin a lead management initiative within your company
  • How to develop a revenue focused mind-set with sales
  • SLAs and business rules neded for effective lead management
Instructor: Carlos Hidalgo

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant