Marketing Automation Best Practices for Success

Design and execute a successful marketing automation program.

30 min
Marketing Automation

Learn what you need to know to plan and implement a successful marketing automation program. Get expert advice to build your case, select the right solution, develop the right people with the right skills, and define your marketing automation implementation strategy. Get on the path to more revenue today.

You Will Learn

  • The critical components necessary for implementing a marketing automation strategy including people, process and content- then technology
  • Keys to building a business case for automation
  • The key players that should be involved in the marketing automation strategy of your organization
  • The potential pitfalls of marketing automation
  • Methods to evaluate the best MA solution for your organization
Instructor: Carlos Hidalgo

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