How to Create Effective Email Messages

Optimize your emails for deliverability and conversion.

How To
54 min
Email Marketing

This class teaches email message design, copy and creative best practices for email message construction!

After determining the right people and the right proposition, the right presentation is critical to campaign success. We'll cover the basics as well as functional and legally-required components of the message. Content development, layout, placement, and optimization for delivery on different devices/environments & for different message types is also presented along with subject line strategies and similar tactics for specific message building blocks.

You Will Learn

  • Email message building blocks
  • Message formats
  • Copywriting basics
  • Graphic design & layout
  • Email newsletters 101
Instructor: Karen Talavera

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant