7 Ways to Motivate Behavior in Any Channel

Get proven tactics to increase response rates and engagement.

39 min
BtoB Digital

Even with a great offer, list, and creative approach, your marketing messages may be ignored. Why? Social scientists have proven that people are hard-wired to behave in certain ways. In fact, they’ve identified numerous automatic responses we all have referred to as decision-making shortcuts. But what’s great for marketers is that science has also shown these automatic responses can be triggered or prompted. Discover which techniques you can easily embed in your integrated strategy and creative tomorrow in order to increase your engagement and response rates. Plus, see examples from email, direct mail, social, and digital.

You Will Learn

  • Scientifically-proven principles that prompt automatic action
  • The critical importance of cognitive fluency in multichannel communications
  • How to harness the surprising power of the Principle of Consistency.
Instructor: Nancy Harhut

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