Blueprint for Content Marketing Strategy

Learn the 5 step process to building a great content marketing plan using personas, content mapping, storytelling, & content metrics.

How To
19 min
Content Marketing

Content marketing without an actionable strategy is often a risk. It is essential to know the true value of content for your audience, and how to integrate different channels to create a results-oriented strategy. Learn the five content planning tactics through which digital marketers can find success.

You Will Learn

  • Why a content strategy is essential
  • The difference between content strategy and content marketingĀ 
  • How to build a business caseĀ 
  • How to proceed after creating your strategy to maximize results.
Instructor: Carla Johnson

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