Break Through the Personalization Filter

Reach your target audience through integrated content, search, and social.

Strategy & Planning
38 min
Social Media Marketing

As personalization of content takes over the web, leveraging Google+ Marketing through Google+ marketing best practices becomes more and more crucial in developing your search engine marketing strategy to provide brand exposure. Influential social media marketers understand this relationship between social marketing, content development, and search marketing, and how to overcome the personalization filter. Overcoming this personalization filter is often driven by measuring your target audience and creating data-driven customer personas that support your content marketing strategy. Brands that have successfully aligned their social media, search, and content marketing strategies, and then execute content-driven social media and relationship outreach often increase the number of brand advocates.

You Will Learn

  • What the personalization filter is, and how it is impacting online marketing efforts today
  • How to leverage Google+ and social sharing to increase exposure in a personalized search environment
  • How to create data-driven customer personas that support your content marketing strategy
  • Various ways to measure whether you've reached your target audience—regardless of their personalization filter
Instructor: Katherine Ong

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Small Business Marketing Consultant