Content Curation Essentials

24 min
Content Marketing

Over the years the methods for strategic and effective inbound marketing were limited to optimizing the website for search engines, creating newsletters, white papers and advertising online. Then the Web 2.0 revolution, along with changes to search engine algorithms, made content central to people reaching your website. Creating good content comes with a price, it's resource heavy and therefore costly. Content curation can help you reach your inbound marketing goals at a comparatively lower cost, and establish authority online.

You Will Learn

  • What is content curation
  • Benefits of content curation for a small susiness
  • Top tools to help jumpstart your content curation.
Instructor: Prasanna Bidkar

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