Content Marketing Best Practices

Effectively leverage content marketing for your business.

How To
44 min
Content Marketing

Are you a small business owner that has heard about content marketing, but not sure where to start? Have you attended webinar after webinar that tells you what you need to do, but not how to do it?

Watch now to discover the key elements of a successful content marketing strategy, including preparing your strategy, creating and mapping out a cost effective strategy, and the different distribution channels that are available for you.

After watching, you'll know how to create a simple content marketing plan that any small business owner or marketer can implement.

You Will Learn

  • What to do before you start developing a content marketing strategy
  • What content marketing deliverable types work best for small business owners
  • How to cost effectively develop a content marketing strategy that will generate a ROI
  • How to easily create a content marketing strategy for your small business with a content calendar
Instructor: Nicole Munoz

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant