Content Planning: Step by Step for the Full Buying Lifecycle

Go beyond a basic calendar with a content marketing lifecycle plan.

29 min
Content Marketing

For content marketing to be effective, you must understand the entire lifecycle and plan each component, step by step. From setting goals and strategizing to publishing and measuring and more, each factor plays a pivotal role on the overall plan. If just one piece is missing, your content marketing efforts may fail and your efforts will be wasted.

Watch now to learn how to create a holistic content marketing plan that supports your organization's goals.

You Will Learn

  • The 7 core components of the content marketing lifecycle
  • How to set meaningful goals for your content marketing program
  • Which key stakeholders you should involve in your content marketing plan
  • Why social media is a critical part of your content marketing
  • Proven action items for getting your new content marketing plan off the ground.

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant