Not only is it critical for digital marketers to create an organized strategy to meet online marketing goals, but also to ensure that it includes several key components. In this class, you will learn the essential features of an online marketing strategy. You'll learn the steps you should be taking in building your online market strategy, and which particular components should be incorporated to start seeing results.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.