Demand Generation Through Content Marketing to Attract Customers

How To
46 min
Marketing Automation

The truth is out now: content is essential. Businesses struggle to create enough content, without asking the truly important question of what kinds of content to produce. Great content engages your audience, helps with lead generation, lets you learn where leads are in the buying process, and helps sell.

Creating content that includes all of these components happens because it’s designed to pass leads along a guided pathway from basic curiosity toward a desire to buy. It includes clear directions toward action, with compelling content that encourage conversion. It can be used and reused across websites, blogs, emails and more. When it all comes together, how a visitor consumes your content tells you where each lead is on the path towards becoming a customer.

You Will Learn

  • A way to design content interactions with your leads
  • The four conversations you always have with your leads
  • How to include calls-to-action to extend lead engagement
  • How content fits into existing campaigns, websites, blogs, and other channels
  • How to implement an initial lead-scoring model with your content.
Instructor: Kim Albee

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