Digital Strategy & Planning Framework

Digital success starts with a smart strategy and plan.

How To
51 min
Integrated & Digital Marketing

Today nearly all businesses are using digital marketing, but many do not have a strategy. This means they're missing out on opportunities to get more leads and sales from their online channels.

Watch now to learn how to create a plan and roadmap to take your organization to the next level.

You Will Learn

  • How to structure a digital marketing plan using the SOSTAC and RACE frameworks
  • The key components of a successful digital strategy
  • How to review your website and communications, and start to improve them
  • How to integrate digital marketing with other marketing activities
  • How to use content marketing to drive growth.
Instructor: Dave Chaffey

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant