Email Content That Drives More Conversions

Drive better email response rates.

58 min
Email Marketing

Let's face it, most people aren't excited about reading the email they already get, much less signing up for more of it. That said, email still has an average ROI of $40 per dollar spent, so it can be your most powerful marketing channel—if you get certain things right. First and foremost: Your email content.

Content is the lifeblood of every email send and campaign, yet it's easy to make common mistakes that hinder conversions, disengage subscribers, and drain your sales cycle.

Ready to tackle those issues and increase your ROI? Watch this now.

You Will Learn

  • The 5 email content missteps that kill conversion rates
  • How to tell what readers really care about
  • Proven ways to revamp your email content
  • Simple tactics for more effective email testing
  • Steps that will grow your list and reduce churn



Instructor: Hunter Boyle

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant