Foundations for a Visual PR Strategy

How To
44 min
Content Marketing

Take your news and turn it into visual news. It’s fact: 44% of consumers say they're more likely to engage with brands if they post pictures than any other media. Learn how to use different social platforms to tell a story, and tips and tricks for easy visual reporting.

You Will Learn

  • How to examine how visual social media can be an effective means of generating publicity and gaining exposure
  • Which platforms to consider and best practices to optimize, socialize and publicize your news
  • How to think like a publisher
  • How to write like a reporter and embed your brand’s news within the social media newsfeed of choice
  • How to understand the growing opportunity of the company online newsroom and action items you can start doing right away


Instructor: Lisa Buyer

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