Fundamentals of Blogging Success

How To
42 min
Content Marketing

This class covers the fundamentals to blogging success, including strategy, customer engagement, and integration with other channels.

You Will Learn

  • The different approaches you can take to blogging—either blogging yourself or engaging with bloggers—and which will work best for you.
  • The top five guidelines for successful blogging.
  • How to build relationships with other bloggers and how this community can make your blog successful.
  • How blogs can be useful in alerting your audience to new content that can be found on your website or your other social network channels, and how new content will help with search engine optimization.
  • What data you can use to measure the impact of your blog, such as shared content via Twitter and Facebook and web traffic to your site.
  • How important it is to have a strategy when approaching your blog, understanding what your content will be, and determining who will write and edit this content.
Instructor: Liana Evans

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