Fundamentals of Reality Advertising

Learn about reality advertising and how it can help grow your brand.

Strategy & Planning
18 min
Digital Advertising & Affiliates

There's a lot of talk about paid, owned, and earned media, and just as much about content marketing. What if you could leverage your earned media, specifically user-generated content, to create more engaging, effective paid media? Meet "reality advertising" – an innovative solution that fuses earned content and paid media, creating highly targeted ads that stand out in the cluttered social and digital ad space. In this class, you'll see firsthand how content consumer advocates create can be combined with state of the art data and targeting tools for more effective digital advertising.

You Will Learn

  • What "reality advertising" is & how it can help your brand
  • How user generated content (UGC) can be turned into effective ads
  • How data targeting can be combined to make ads more effective
  • What platforms reality advertising can be used on
  • What kind of marketing results reality advertising generates.


Instructor: Michael Hermus

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