How to Create a Content Segmentation Plan

Get specific. Get relevant.

How To
33 min
Content Marketing

Get a comprehensive overview of effective content marketing strategies. First, you'll learn how to separate out target personas for your content marketing efforts. Then, you’ll see how to map your content to those personas, using the buying cycle and/or the sales funnel to complete the map. Finally, you'll walk through the entire process, step-by-step, and discover how this will affect your entire online marketing strategy.

You Will Learn

  • Why you need a content segmentation plan, and what business challenges the plan addresses.
  • Why THIS particular content segmentation works in the real world
  • A step-by-step process for developing this content segmentation plan
  • How to build, fill out, and address any holes in your content segmentation grid
  • How to report on the success of your content
Instructor: Robert Rose

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