How to Drive Search Results Through Content Marketing

Use the right content to improve your SEO rankings.

Strategy & Planning
30 min
Search Engine Marketing

Most companies are great at telling their customers what they do. However, they often have trouble telling them why they do it, and how it solves a customer's problem. This day in age, the availability of answers is greater than ever before, thanks to ever-changing mobile technology and social platforms. Companies now must evolve to learn how to use research and data analysis to best answer these questions. In this class, you will discover which questions you should be answering for your customers, how you should be answering them, and the best places to share or promote that content.

You Will Learn

  • Why keywords still matter, and how to use organic search to gather and prepare data for analysis and insights 
  • Where content relevant to your products and services are published online 
  • What customers at the top of the funnel are most interested in 
  • Which types of content customers respond to most
  • Which social media platform is the most effective for promoting content.
Instructor: Dustin Clark

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