For companies both large and small, driving demand, creating more content, and building brand awareness are constant challenges. For years, companies have combatted this challenge through utilizing influencer marketing, engaging with the people and groups that their audience looks to for information. It is critical to build successful relationships with these key influencers, as they will become essential to your content marketing program over time. While engaging in content marketing can help build thought leadership, generate brand awareness and drive inbound leads, working with influencers as part of your content strategy can help you achieve these goals more quickly and effectively. In this class, you will learn how engaging in ongoing conversations with key bloggers, reporters and other influencers will make them more apt to share your content and refer to you as a thought leader in the space.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.