How to Grow Customer Value Through the Right Digital Experiences

Get a framework for driving deep innovation and customer value.

Strategy & Planning
25 min
BtoB Digital

Leading organizations like Zipcar, Autodesk, GE, and Columbia Sportswear are changing themselves and their markets by changing how they value and connect with customers—and your company can, too.

See a framework that helps to drive meaningful change and bottom-line results for these businesses, and get expert insights on how you can achieve similar results not by some promising new silver bullet, but by the hard work required to make companies relevant and useful.

After watching, you'll be energized to get your team’s support behind the right digital initiatives, and be ready to connect your digital results back to business growth.

You Will Learn

  • How to transform your market through differentiated and inspiring digital experiences
  • The one customer metric which can be your firm’s revenue North Star
  • Seven factors companies need to manage to make meaningful change
  • Four questions you can use to test if your digital experience strategy is ready for action.
Instructor: Dave Wieneke

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