Does your content marketing program subscribe to the belief of “write and they will come?” Often times the last mile of content marketing—content distribution—is forgotten or perceived to be too time consuming or not scalable. However, people don’t find content by mistake, or by accident. We need to deliver it to them. The problem is content sharing is messy.
There are multiple platforms that have their own unique format, multiple content types, and disparate metrics to normalize. Furthermore, attention today is fragmented across devices, publications, and time. We consume media in 5 minute chunks while on the go. Think about your own media consumption habits. How many different media consumption devices alone do you use on a daily basis? Or how many are sitting in front of you now? An integrated paid and earned strategy is key—and will ensure your message and content gets in front of your best prospects at exactly the right time.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.