How to Measure ROI for Search

Learn how proper keyword tracking can maintain high traffic and conversion rates.

How To
38 min
Web Analytics & Testing

Google rankings often provide unanticipated surprises, displaying our rankings differently in short periods of time without warning. Perhaps what seems to be an insignificant change to your website can result in a severe loss in rankings. Whatever the reason, these alterations can damage your potential traffic and decrease your conversion rate. In this class, you will learn how to achieve efficient keyword tracking, in order to properly diagnose ranking problems and recover lost traffic.

You Will Learn

  • The necessity of tracking your rankings
  • How to use software to automate your efforts
  • How to diagnose negative changes to your rankings, and how to recover from them
  • How to benefit from observing competitors’ rankings.
Instructor: David Black

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Small Business Marketing Consultant