How to Monetize Content Marketing

Learn how to maximize your content marketing strategy to boost sales.

How To
22 min
Content Marketing

When approached correctly, content marketing can turn text, audio and video material into sales. In this class, you will learn how to create compelling content packages in the role of a writer, editor, or manager. You will learn how to define a content strategy that will attract your intended audience and how to create an efficient editorial calendar. Finally, you will discover what works best on which mediums and for which types of audiences.

You Will Learn

  • How to define your audience and create content they want to see
  • How to set standards for postings and create a publication schedule
  • How to use the right message on the right medium to land sales.
Instructor: Jackie Cohen

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