Introductory Overview of Digital Marketing Channels

Gain a holistic understanding of how digital marketing works from email to search to social to landing page optimization.

Strategy & Planning
37 min
Web Analytics & Testing

According to research done by Nielsen, Internet advertising is outpacing traditional channels. By 2015, one out of every four marketing ad dollars will be spent online. More companies are increasing investment in digital and online advertising, given that the Internet has proven to be more cost effective than traditional channels. In this class, you will learn about your online advertising options and the effective techniques to apply to your online campaigns. You will learn specific tactics to drive traffic and increase conversions online, as well as best practices for tracking your successful campaigns. This class will introduce you to Internet advertising as a whole and provide recommendations on how to maximize your investment through performance tracking and testing.

You Will Learn

  • Over 20 advanced targeting techniques to increase the effectiveness of online campaigns
  • 6 steps for increasing conversions on your landing pages, microsites or websites
  • Proper strategies for implementing online and offline performance tracking
  • Ways to test and measure your online campaigns that lower costs and increase performance.
Instructor: Dan Stempel

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant